trueNorth

Role: Head of Product & Design


During my time at Venture Harbour, we created a product from the ground up called TrueNorth. Our mission was to build a tool that allowed marketing teams to plan and track everything in one place—aligning every activity and person around a single, shared goal. The idea stemmed from a pain we experienced first-hand within our own team. After some research, we realised we weren’t the only ones feeling this frustration—there was a wider need, and we set out to solve it.


Website: truenorth.io


Responsibilities:

  • product management

  • branding

  • user research

  • UX/UI



🎥 Here is me running through some Figma design around for the TrueNorth.

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benjieboo@gmail.com

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