I design products that don’t just look good; they make a measurable difference. Over the past few years, I’ve helped drive double-digit increases in activation rates, reduced friction across key user flows, and shipped features that improved customer satisfaction and retention.

I genuinely 💛 what I do (cliché, I know, but it’s true). Even outside of work, I’m constantly exploring ways to make everyday experiences smoother and more delightful. My curiosity blurs the line between work and play, and that overlap keeps me energised and inspired.